American Psycho

American Psycho is a perfect mockery of our material driven lives. Taken to the extreme, it exemplifies the tendencies of using commodities that carry socioeconomic status to be differentiated. Connecting these ideas to our theories, as a postmodern position Baudrillard has argued that commodities confer prestige and signify social values, status and power in the context of cultural meanings that derive from the wider ‘social order’… These signs are embedded in the growth of commodity culture, niche marketing and the creation of ‘lifestyles’ (Barker 152). In the movie showed how commodities are used as signs to establish status and even identity.
It also exemplifies how shallow our ideology is. Patrick Bateman has an obsession with appearance. He admits to being empty, there is no Patrick Bateman. Yet, he still has an aesthetic self consciousness and need desire for high social stature.